PUMA gives Ferrari and McLaren F1 jerseys a Southeast Asian twist, priced at RM299

PUMA Scuderia Ferrari SEA Edition Jersey for Southeast Asia
The Scuderia Ferrari SEA Edition Jersey blends familiar Formula 1 team identity with design references drawn from Southeast Asia. (Image: PUMA)

Formula 1 merchandise is increasingly being designed to live beyond race weekends, and PUMA is taking that crossover in a distinctly Southeast Asian direction.

The sportswear brand has introduced two regional motorsport jerseys ahead of the 2026 Singapore Grand Prix: the Scuderia Ferrari SEA Edition Jersey and the McLaren Mastercard F1 Team SEA Edition Jersey.

Rather than simply applying team logos to another limited-edition shirt, both designs draw from Southeast Asian visual and textile traditions, including batik and Peranakan-inspired motifs.

For Malaysian buyers, both jerseys are priced at RM299.

F1 teamwear meets the football-jersey fashion trend

Football shirts have become increasingly visible in everyday fashion over the past few years, with oversized silhouettes, club graphics and retro-inspired jerseys moving well beyond the stadium.

PUMA is applying a similar idea to motorsport apparel, turning familiar F1 teamwear into something intended to work more naturally as everyday clothing.

The wider design language of the SEA Edition collection draws inspiration from Sino-Portuguese architecture and Art Deco influences found around the region.

Other references include Indonesian batik, Thailand's Mudmee weaving, Vietnamese brocade, Malaysian batik, traditional Philippine textiles and Peranakan tile patterns.

These cultural references are not simply copied onto the jerseys. Instead, they have been reworked into contemporary graphics that fit the shape and visual language of modern sports jerseys.

Regional motif details on the PUMA Scuderia Ferrari SEA Edition Jersey
A closer look at the regional motifs incorporated into the Ferrari SEA Edition graphics. (Image: PUMA)

Ferrari gets Club Red and Shoji colourways

The Scuderia Ferrari SEA Edition is available in two colourways: “Club Red” and “Shoji”.

The collection uses tonal all-over graphics inspired particularly by Peranakan heritage, combined with more intricate floral detailing.

Club Red keeps Ferrari's traditional red identity at the forefront, while Shoji takes a lighter and more lifestyle-oriented approach that makes the regional graphics more prominent.

PUMA Scuderia Ferrari SEA Edition Jersey in Shoji
The Scuderia Ferrari SEA Edition Jersey in the lighter “Shoji” colourway. (Image: PUMA)

The Ferrari SEA Edition first went on sale in Malaysia, Singapore and Indonesia on 1 August, before reaching Thailand, Vietnam and the Philippines on 15 August.

PUMA Scuderia Ferrari SEA Edition Jersey in Club Red
“Club Red” retains the stronger visual connection with Ferrari's traditional team colours. (Image: PUMA)

McLaren pairs batik graphics with Papaya Orange

The McLaren Mastercard F1 Team SEA Edition takes a different visual approach.

Available in “Espresso Brown” and “Black”, the jerseys use patchwork-inspired batik graphic overlays, contrasted by Papaya Orange inserts that preserve McLaren's familiar colour identity.

Instead of allowing orange to dominate the entire jersey, the team's signature colour becomes an accent within the broader Southeast Asian-inspired design.

The McLaren edition debuted in Singapore on 4 August and went on sale in Malaysia, Indonesia, Thailand, Vietnam and the Philippines from 15 August.

The official image set supplied to Move Auto currently contains only the Scuderia Ferrari SEA Edition, so none of the Ferrari images in this article are being presented as McLaren products.

Both jerseys cost RM299 in Malaysia

The Scuderia Ferrari SEA Edition Jersey and McLaren Mastercard F1 Team SEA Edition Jersey are both priced at RM299 in Malaysia.

They are available through PUMA's online store and selected PUMA outlets.

PUMA's supplied material does not specify production numbers, special fabric technologies, a complete size range or any involvement from Ferrari or McLaren drivers in the design process, so those claims should not be assumed.

What makes the collection more interesting than a conventional teamwear update is its deliberate regional identity. Rather than simply placing “SEA Edition” on an otherwise global design, PUMA has made Southeast Asian visual references a visible part of the product itself.

Move Auto Take

Formula 1 merch has been moving steadily from fanwear into lifestyle fashion, but regional editions can sometimes amount to little more than a new colour or badge. This collection is more interesting because the Southeast Asian identity is actually visible in the design language. At RM299, these are still branded motorsport jerseys, but the batik and Peranakan references at least give the “SEA Edition” name some genuine visual meaning.

You May Also Like

Comments

Post a Comment

Popular Stories

F1 Sepang 2026 MyKad tickets reportedly from RM200 — in 2017, entry started at RM58.68

Image
▲ A rainbow over Sepang International Circuit, with the distinctive SEPANG grandstand visible in the distance. Formula 1 returns to Sepang in October 2026 after a nine-year absence. (Move Auto photo) Formula 1 will return to Sepang International Circuit from October 2 to 4, nine years after the last Malaysian Grand Prix. As the event approaches, reported MyKad three-day ticket prices have begun circulating online, starting from RM200 and reaching as high as RM2,083.40 for the Main Grandstand. For long-time Malaysian fans, that raises an obvious question: how much did it cost to watch F1 at Sepang in the past? First, there is one important distinction. The 2026 event is not the formal revival of the Malaysian Grand Prix. Formula 1 and the FIA have confirmed the race under the official name Formula 1 Gulf Air Bahrain Grand Prix in Malaysia 2026 , with Sepang hosting the event from October 2 to 4. In simple terms, it is the Bahrain Grand Prix being held in Malaysia....
Read more

Bugatti Destrier turns the Bolide into a one-off coachbuilt W16 sculpture

Image
▲ The Bugatti Destrier uses the Bolide as its mechanical foundation but reshapes it with smoother, more coachbuilt bodywork. (Photo: Bugatti) Bugatti has taken the mechanical foundations of a car created for the racetrack and given them an entirely different identity. The Destrier is the third one-off creation from Programme Solitaire, following the Brouillard and F.K.P. Hommage. Rather than starting with a new mechanical package, it uses the Bolide's carbon-fibre monocoque and W16 powertrain as its foundation, then surrounds them with new bodywork, materials and detailing to turn an extreme track machine into a modern coachbuilt object. It is more than a Bolide with the wing removed The Destrier shares its underlying architecture with the Bolide, but its visual direction is almost the opposite. Where the Bolide exposes its cooling and aerodynamic requirements, the Destrier removes much of that visual aggression in favour of cleaner, more sculptural surfaces. It stands at rough...
Read more

Where Did Malaysia’s Tuning Culture Go? From Civic Kids and Silvias to Art of Speed 2026

Image
▲ Art of Speed Malaysia 2026 still draws a large enthusiast crowd, suggesting tuning culture has shifted from everyday streets into more concentrated events and communities. (Photo: Art of Speed Malaysia) Look at Malaysia’s roads in 2026 and they seem tidier than they did twenty or thirty years ago. Factory wheels are larger, LED lighting is sharper, and even ordinary cars can leave the showroom with aggressive bumpers, spoilers, giant screens and sports seats. Yet for anyone who grew up around Malaysian car culture in the 1990s and 2000s, something feels missing. There are fewer lowered Civics rumbling past mamak stalls, fewer cars covered in Mugen, Spoon, TRD, TOM’S, Nismo, Ralliart or HKS stickers, and fewer nights when a simple discussion about wheels, suspension or exhausts could stretch well past midnight. But if Malaysian tuning culture has really disappeared, one scene is difficult to explain. In August 2026, the 15th Art of Speed Malaysia filled MAEPS with enthusiasts, cu...
Read more