Chery Relocates Alor Setar 3S Centre, Introduces Gen 4.0 Showroom

Exterior of the relocated Chery Alor Setar 3S centre in Mergong
The Chery Alor Setar 3S centre has relocated to Mergong. (Photo: Chery Malaysia)

Chery Malaysia has relocated its Alor Setar 3S centre to a new facility in Mergong, bringing sales, service and spare-parts support under one roof for customers in Kedah and the wider northern region.

Operated by dealer partner Indah Utara Enterprise Sdn Bhd, the centre is now open at Lot 304, Lorong Perak 16, Jalan Perusahaan Mergong 2. Its location within the Mergong industrial and commercial area keeps the outlet close to an established automotive service catchment.

Four service bays within an 877 sq m facility

The building covers 877 square metres and includes four service bays. Customers can view Chery's full model range in the showroom, while a customer lounge is also available. The practical addition is the aftersales capacity: the outlet is equipped to handle routine service and repair work rather than serving only as a refreshed retail space.

Aftersales area with four service bays at Chery Alor Setar 3S centre
The new centre includes four service bays. (Photo: Chery Malaysia)

The showroom follows Chery's latest Gen 4.0 design and is the second outlet in northern Malaysia to adopt the format. The new corporate look is part of a broader retail-network update, but the availability of service capacity will matter more to owners over the life of their vehicles.

Two Chery locations under the same Kedah dealer

Indah Utara Enterprise also operates Chery Sungai Petani 3S, giving the dealer two Chery locations in Kedah. The relocated Alor Setar centre therefore adds to a gradually denser sales and aftersales footprint across the state and northern Malaysia.

Customer lounge inside the Chery Alor Setar 3S centre
A customer lounge is provided within the 3S centre. (Photo: Chery Malaysia)

The showroom is listed as operating daily from 9am to 6pm, including public holidays. Aftersales hours are stated as 9am to 6pm from Sunday to Thursday, with Friday and public holidays closed. The release does not specify the Saturday aftersales schedule, so customers should confirm before visiting.

Move Auto's Take

The Gen 4.0 showroom is the most visible change, but owners will judge the investment through appointment availability, turnaround time and parts support. With the same dealer running 3S centres in Alor Setar and Sungai Petani, Chery's Kedah network is becoming more closely spaced; consistent aftersales delivery is now the more meaningful test.

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